feat: Modularer Baukasten + mitarbeiterbasiertes Pricing + Savings-ROI

Produkte: 8 Module als Baukasten (Code Security, CE-Risiko, Compliance-Docs,
Audit Manager, LLM, Academy, Jira, Full Compliance)
Pricing: nach MA (<50: 15k, 50-250: 30k, 250+: 40-50k EUR/Jahr)
Cloud Standard (BSI DE/OVH FR), Mac Mini nur fuer <10 MA

Geschaeftsmodell: ROI-Rechnung statt HW-Amortisation
(Kunde zahlt 40-50k, spart 50-110k: Pentests, CE, Auditmanager)

So funktioniert's: Cloud-Vertrag statt HW aufstellen,
Audit vorbereiten statt Audit bestehen

Competition: Pricing-Tiers auf Cloud-Modell umgestellt
FAQ: Alle 65+-Referenzen + alte Tier-Preise entfernt

Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
This commit is contained in:
Benjamin Admin
2026-03-26 18:10:11 +01:00
parent 9e712465af
commit f514667ef9
7 changed files with 265 additions and 231 deletions

View File

@@ -1,142 +1,104 @@
'use client'
import { motion } from 'framer-motion'
import { Language, PitchProduct } from '@/lib/types'
import { Language } from '@/lib/types'
import { t } from '@/lib/i18n'
import GradientText from '../ui/GradientText'
import FadeInView from '../ui/FadeInView'
import GlassCard from '../ui/GlassCard'
import { DollarSign, Repeat, TrendingUp } from 'lucide-react'
import AnimatedCounter from '../ui/AnimatedCounter'
import { Repeat, TrendingUp, PiggyBank, ShieldCheck, Clock, Users } from 'lucide-react'
interface BusinessModelSlideProps {
lang: Language
products: PitchProduct[]
products?: unknown[]
}
const AMORT_MONTHS = 24
function computeKPIs(products: PitchProduct[]) {
if (!products.length) return { weightedMarginDuring: 0, weightedMarginAfter: 0, amortMonths: AMORT_MONTHS }
// Compute weighted margin based on product mix (equal weight per product as proxy)
const n = products.length
let sumMarginDuring = 0
let sumMarginAfter = 0
let maxAmortMonths = 0
for (const p of products) {
const price = p.monthly_price_eur
if (price <= 0) continue
const amort = p.hardware_cost_eur > 0 ? p.hardware_cost_eur / AMORT_MONTHS : 0
const opex = p.operating_cost_eur > 0 ? p.operating_cost_eur : 0
// Margin during amortization
const marginDuring = (price - amort - opex) / price
sumMarginDuring += marginDuring
// Margin after amortization (no more HW cost)
const marginAfter = (price - opex) / price
sumMarginAfter += marginAfter
// Payback period in months
if (p.hardware_cost_eur > 0 && price - opex > 0) {
const payback = Math.ceil(p.hardware_cost_eur / (price - opex))
if (payback > maxAmortMonths) maxAmortMonths = payback
}
}
return {
weightedMarginDuring: Math.round((sumMarginDuring / n) * 100),
weightedMarginAfter: Math.round((sumMarginAfter / n) * 100),
amortMonths: maxAmortMonths || AMORT_MONTHS,
}
}
export default function BusinessModelSlide({ lang, products }: BusinessModelSlideProps) {
export default function BusinessModelSlide({ lang }: BusinessModelSlideProps) {
const i = t(lang)
const { weightedMarginDuring, weightedMarginAfter, amortMonths } = computeKPIs(products)
const de = lang === 'de'
return (
<div>
<FadeInView className="text-center mb-12">
<FadeInView className="text-center mb-10">
<h2 className="text-4xl md:text-5xl font-bold mb-3">
<GradientText>{i.businessModel.title}</GradientText>
</h2>
<p className="text-lg text-white/50 max-w-2xl mx-auto">{i.businessModel.subtitle}</p>
</FadeInView>
{/* Key Metrics — dynamisch berechnet */}
{/* Key Metrics */}
<div className="grid md:grid-cols-3 gap-4 mb-8">
<GlassCard delay={0.2} className="text-center">
<Repeat className="w-6 h-6 text-indigo-400 mx-auto mb-2" />
<p className="text-sm text-white/50 mb-1">{i.businessModel.recurringRevenue}</p>
<p className="text-2xl font-bold text-white">100%</p>
<p className="text-xs text-white/30">SaaS / Subscription</p>
<p className="text-2xl font-bold text-white">100% SaaS</p>
<p className="text-xs text-white/30">{de ? 'Mitarbeiterbasiertes Pricing' : 'Employee-based pricing'}</p>
</GlassCard>
<GlassCard delay={0.3} className="text-center">
<DollarSign className="w-6 h-6 text-green-400 mx-auto mb-2" />
<TrendingUp className="w-6 h-6 text-green-400 mx-auto mb-2" />
<p className="text-sm text-white/50 mb-1">{i.businessModel.margin}</p>
<p className="text-2xl font-bold text-white">&gt;{weightedMarginAfter}%</p>
<p className="text-xs text-white/30">
{lang === 'de' ? 'nach Amortisation' : 'post amortization'}
{' · '}
{weightedMarginDuring}% {lang === 'de' ? 'waehrend' : 'during'}
</p>
<p className="text-2xl font-bold text-white">&gt;80%</p>
<p className="text-xs text-white/30">{de ? 'Cloud-native, keine HW-Kosten' : 'Cloud-native, no HW costs'}</p>
</GlassCard>
<GlassCard delay={0.4} className="text-center">
<TrendingUp className="w-6 h-6 text-purple-400 mx-auto mb-2" />
<p className="text-sm text-white/50 mb-1">{i.businessModel.amortization}</p>
<p className="text-2xl font-bold text-white">{amortMonths} {i.businessModel.months}</p>
<p className="text-xs text-white/30">{lang === 'de' ? 'max. Hardware-Amortisation' : 'max. Hardware Amortization'}</p>
<PiggyBank className="w-6 h-6 text-amber-400 mx-auto mb-2" />
<p className="text-sm text-white/50 mb-1">{de ? 'Kundenersparnis' : 'Customer Savings'}</p>
<p className="text-2xl font-bold text-white">50.000+ EUR</p>
<p className="text-xs text-white/30">{de ? 'pro Kunde pro Jahr' : 'per customer per year'}</p>
</GlassCard>
</div>
{/* Unit Economics per Product */}
{/* Savings Breakdown — the core argument */}
<FadeInView delay={0.5}>
<h3 className="text-lg font-semibold mb-4 text-white/70">{i.businessModel.unitEconomics}</h3>
<div className="grid md:grid-cols-3 gap-4">
{products.map((p, idx) => {
const amort = p.hardware_cost_eur > 0 ? Math.round(p.hardware_cost_eur / AMORT_MONTHS) : 0
const monthlyMargin = p.monthly_price_eur - amort - (p.operating_cost_eur > 0 ? p.operating_cost_eur : 0)
const marginPct = Math.round((monthlyMargin / p.monthly_price_eur) * 100)
return (
<motion.div
key={p.id}
initial={{ opacity: 0, rotateY: -15 }}
animate={{ opacity: 1, rotateY: 0 }}
transition={{ delay: 0.6 + idx * 0.15 }}
className="bg-white/[0.05] border border-white/10 rounded-2xl p-5"
>
<h4 className="font-bold text-white mb-3">{p.name}</h4>
<div className="space-y-2 text-sm">
<div className="flex justify-between">
<span className="text-white/50">{lang === 'de' ? 'Monatspreis' : 'Monthly Price'}</span>
<span className="text-white font-medium">{p.monthly_price_eur} EUR</span>
</div>
{p.hardware_cost_eur > 0 && (
<div className="flex justify-between">
<span className="text-white/50">{i.businessModel.hardwareCost}</span>
<span className="text-white/70">-{amort} EUR/Mo</span>
<GlassCard hover={false} className="p-6">
<h3 className="text-lg font-semibold mb-5 text-white/70 text-center">
{de ? 'ROI-Rechnung: Kunde mit 250+ Mitarbeitern' : 'ROI Calculation: Customer with 250+ employees'}
</h3>
<div className="grid md:grid-cols-2 gap-8">
{/* Customer pays */}
<div>
<h4 className="text-xs font-bold text-indigo-400 uppercase tracking-wider mb-3">
{i.businessModel.customerPays}
</h4>
<div className="bg-indigo-500/10 border border-indigo-500/20 rounded-xl p-4">
<p className="text-3xl font-bold text-white text-center mb-1">
<AnimatedCounter target={40} suffix="-50k" duration={1500} /> EUR
</p>
<p className="text-xs text-white/40 text-center">{de ? 'pro Jahr, modular waehlbar' : 'per year, modular choice'}</p>
</div>
</div>
{/* Customer saves */}
<div>
<h4 className="text-xs font-bold text-emerald-400 uppercase tracking-wider mb-3">
{i.businessModel.customerSaves}
</h4>
<div className="space-y-2">
{[
{ label: i.businessModel.savingsPentest, amount: '30.000', icon: ShieldCheck },
{ label: i.businessModel.savingsCE, amount: '20.000', icon: Clock },
{ label: i.businessModel.savingsAudit, amount: '60.000+', icon: Users },
].map((item, idx) => (
<div key={idx} className="flex items-center justify-between bg-emerald-500/10 rounded-lg px-3 py-2">
<div className="flex items-center gap-2">
<item.icon className="w-3.5 h-3.5 text-emerald-400" />
<span className="text-xs text-white/70">{item.label}</span>
</div>
)}
{p.operating_cost_eur > 0 && (
<div className="flex justify-between">
<span className="text-white/50">{i.businessModel.operatingCost}</span>
<span className="text-white/70">-{p.operating_cost_eur} EUR/Mo</span>
</div>
)}
<div className="border-t border-white/10 pt-2 flex justify-between">
<span className="text-white/50">{i.businessModel.margin}</span>
<span className={`font-bold ${marginPct > 0 ? 'text-green-400' : 'text-red-400'}`}>
{marginPct > 0 ? '+' : ''}{monthlyMargin} EUR ({marginPct}%)
</span>
<span className="text-xs font-bold text-emerald-300">{item.amount} EUR</span>
</div>
))}
<div className="flex items-center justify-between bg-emerald-500/20 border border-emerald-500/30 rounded-lg px-3 py-2">
<span className="text-xs font-bold text-white">{i.businessModel.savingsTotal}</span>
<span className="text-sm font-bold text-emerald-300">50.000 - 110.000+ EUR</span>
</div>
</motion.div>
)
})}
</div>
</div>
</div>
</div>
<p className="text-center text-xs text-white/30 mt-4">
{de
? '+ Strafvermeidung, Echtzeit-Kundenanfragen, kein Auditmanager noetig'
: '+ penalty avoidance, real-time customer inquiries, no audit manager needed'}
</p>
</GlassCard>
</FadeInView>
</div>
)