feat(pitch-deck): MOAT on USP slide + version-aware GTM slide
All checks were successful
Build pitch-deck / build-push-deploy (push) Successful in 1m11s
CI / go-lint (push) Has been skipped
CI / python-lint (push) Has been skipped
CI / nodejs-lint (push) Has been skipped
CI / test-go-consent (push) Successful in 37s
CI / test-python-voice (push) Successful in 36s
CI / test-bqas (push) Successful in 36s

USP Slide:
- Added 3 MOAT statements as prominent section:
  1. End-to-End Traceability (Law → Obligation → Control → Code)
  2. Continuous Compliance Engine (every change, real-time evidence)
  3. EU-Trust & Governance Stack (sovereign, GDPR/AI Act native)

GTM Slide (version-aware):
- Wandeldarlehen: Founder sales → Content/SEO → Organic growth
  3 phases (Pilot → Organic → Scaling), no AEs in 2027
- 1 Mio: Direct sales + Channel (unchanged)
  3 phases with 5-20 KMU target, 2 AEs from 2027

Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
This commit is contained in:
Benjamin Admin
2026-04-19 17:06:14 +02:00
parent f66f32ee9d
commit dd6e2f8bd7
3 changed files with 94 additions and 5 deletions

View File

@@ -202,7 +202,7 @@ export default function PitchDeck({ lang, onToggleLanguage, investor, onLogout,
case 'annex-architecture':
return <ArchitectureSlide lang={lang} />
case 'annex-gtm':
return <GTMSlide lang={lang} />
return <GTMSlide lang={lang} isWandeldarlehen={isWandeldarlehen} />
case 'annex-regulatory':
return <RegulatorySlide lang={lang} />
case 'annex-engineering':

View File

@@ -9,13 +9,50 @@ import { Target, Users, Handshake, Megaphone, Building2, GraduationCap } from 'l
interface GTMSlideProps {
lang: Language
isWandeldarlehen?: boolean
}
export default function GTMSlide({ lang }: GTMSlideProps) {
export default function GTMSlide({ lang, isWandeldarlehen }: GTMSlideProps) {
const i = t(lang)
const de = lang === 'de'
const phases = [
const phasesLean = [
{
phase: de ? 'Phase 1: Gründung & Pilot (2026)' : 'Phase 1: Founding & Pilot (2026)',
color: 'border-indigo-500/30 bg-indigo-500/5',
textColor: 'text-indigo-400',
items: [
de ? 'Gründer verkaufen selbst — persönliches Netzwerk' : 'Founders sell themselves — personal network',
de ? 'Fokus: 3-5 Pilotkunden im Maschinenbau' : 'Focus: 3-5 pilot customers in manufacturing',
de ? 'Beratungsumsätze (5k/Mon) finanzieren Anlaufphase' : 'Consulting revenue (5k/month) finances ramp-up',
de ? 'Case Studies und erste Referenzen aufbauen' : 'Build case studies and first references',
],
},
{
phase: de ? 'Phase 2: Organisches Wachstum (2027-2028)' : 'Phase 2: Organic Growth (2027-2028)',
color: 'border-purple-500/30 bg-purple-500/5',
textColor: 'text-purple-400',
items: [
de ? 'Content Marketing: Compliance-Webinare, SEO' : 'Content marketing: Compliance webinars, SEO',
de ? 'Beratung steigt auf 10-20k/Mon (Cashflow)' : 'Consulting grows to 10-20k/month (cashflow)',
de ? 'Erste Vertriebsperson ab September 2028' : 'First salesperson from September 2028',
de ? 'Ziel: 10-20 Bestandskunden organisch' : 'Target: 10-20 active customers organically',
],
},
{
phase: de ? 'Phase 3: Skalierung (2029+)' : 'Phase 3: Scaling (2029+)',
color: 'border-emerald-500/30 bg-emerald-500/5',
textColor: 'text-emerald-400',
items: [
de ? 'Channel-Ansatz mit Bechtle/CANCOM ab Revenue' : 'Channel approach with Bechtle/CANCOM from revenue',
de ? 'Marketing-Person und Customer Success' : 'Marketing hire and customer success',
de ? '50-200+ Kunden, Break-Even erreicht' : '50-200+ customers, break-even reached',
de ? 'Profitables Wachstum ohne weitere Finanzierungsrunde' : 'Profitable growth without further funding round',
],
},
]
const phases1M = [
{
phase: de ? 'Phase 1: Pilot (2026)' : 'Phase 1: Pilot (2026)',
color: 'border-indigo-500/30 bg-indigo-500/5',
@@ -23,7 +60,7 @@ export default function GTMSlide({ lang }: GTMSlideProps) {
items: [
de ? 'Direktvertrieb an 5-20 KMU in DACH' : 'Direct sales to 5-20 SMEs in DACH',
de ? 'Fokus: Maschinen- & Anlagenbau, Automobilindustrie, Elektro- & Digitalindustrie' : 'Focus: Machinery & Plant Eng., Automotive, Electrical & Digital Industry',
de ? 'Persoenliches Onboarding, White-Glove-Service' : 'Personal onboarding, white-glove service',
de ? 'Persönliches Onboarding, White-Glove-Service' : 'Personal onboarding, white-glove service',
de ? 'Case Studies und Referenzkunden aufbauen' : 'Build case studies and reference customers',
],
},
@@ -51,13 +88,23 @@ export default function GTMSlide({ lang }: GTMSlideProps) {
},
]
const channels = [
const phases = isWandeldarlehen ? phasesLean : phases1M
const channelsLean = [
{ icon: Target, label: de ? 'Gründer-Vertrieb' : 'Founder Sales', pct: '60%', desc: de ? 'Persönliches Netzwerk + Beratung' : 'Personal network + consulting' },
{ icon: Megaphone, label: de ? 'Content & SEO' : 'Content & SEO', pct: '25%', desc: de ? 'Webinare, Whitepaper, Fachbeiträge' : 'Webinars, whitepapers, articles' },
{ icon: Users, label: de ? 'Empfehlungen' : 'Referrals', pct: '15%', desc: de ? 'Zufriedene Pilotkunden' : 'Satisfied pilot customers' },
]
const channels1M = [
{ icon: Target, label: de ? 'Direktvertrieb' : 'Direct Sales', pct: '40%', desc: de ? 'Outbound + Inbound, 2 AEs ab 2027' : 'Outbound + Inbound, 2 AEs from 2027' },
{ icon: Handshake, label: de ? 'Channel-Partner' : 'Channel Partners', pct: '30%', desc: de ? 'IT-Händler, Systemhäuser, MSPs' : 'IT resellers, system integrators, MSPs' },
{ icon: Megaphone, label: de ? 'Content & Events' : 'Content & Events', pct: '20%', desc: de ? 'Webinare, Messen (it-sa), SEO' : 'Webinars, trade shows (it-sa), SEO' },
{ icon: Users, label: de ? 'Empfehlungen' : 'Referrals', pct: '10%', desc: de ? 'Bestandskunden-Empfehlungsprogramm' : 'Customer referral program' },
]
const channels = isWandeldarlehen ? channelsLean : channels1M
const idealCustomer = [
{ icon: Building2, label: de ? '10-250 Mitarbeiter' : '10-250 Employees' },
{ icon: GraduationCap, label: de ? 'Produzierende Industrie (Maschinenbau, Automotive, Elektro, Chemie)' : 'Manufacturing Industry (Machinery, Automotive, Electrical, Chemicals)' },

View File

@@ -155,6 +155,48 @@ export default function USPSlide({ lang }: USPSlideProps) {
</svg>
</div>
</FadeInView>
{/* MOAT — 3 Sätze */}
<FadeInView delay={0.4} className="mt-6 max-w-6xl mx-auto">
<h3 className="text-xs font-bold text-white/40 uppercase tracking-wider mb-3 text-center">
{de ? 'Unser MOAT' : 'Our MOAT'}
</h3>
<div className="grid md:grid-cols-3 gap-3">
<GlassCard hover={false} className="p-4 border-t-2 border-t-indigo-500">
<div className="flex items-center gap-2 mb-2">
<GitPullRequest className="w-4 h-4 text-indigo-400" />
<h4 className="text-xs font-bold text-indigo-400">End-to-End Traceability</h4>
</div>
<p className="text-xs text-white/50 leading-relaxed">
{de
? 'Regulatorische Anforderungen (Gesetz → Obligation → Control) deterministisch mit realem Systemzustand und Code verknüpft — inklusive revisionssicherem Evidence-Layer.'
: 'Regulatory requirements (law → obligation → control) deterministically linked to real system state and code — including audit-proof evidence layer.'}
</p>
</GlassCard>
<GlassCard hover={false} className="p-4 border-t-2 border-t-purple-500">
<div className="flex items-center gap-2 mb-2">
<Zap className="w-4 h-4 text-purple-400" />
<h4 className="text-xs font-bold text-purple-400">Continuous Compliance Engine</h4>
</div>
<p className="text-xs text-white/50 leading-relaxed">
{de
? 'Statt punktueller Audits: Validierung bei jeder Änderung (Code, Infrastruktur, Prozesse) mit auditierbaren Nachweisen in Echtzeit.'
: 'Instead of point-in-time audits: validation on every change (code, infrastructure, processes) with auditable evidence in real time.'}
</p>
</GlassCard>
<GlassCard hover={false} className="p-4 border-t-2 border-t-emerald-500">
<div className="flex items-center gap-2 mb-2">
<Shield className="w-4 h-4 text-emerald-400" />
<h4 className="text-xs font-bold text-emerald-400">EU-Trust & Governance Stack</h4>
</div>
<p className="text-xs text-white/50 leading-relaxed">
{de
? 'Souveräne, DSGVO-/AI-Act-konforme Architektur (EU-Hosting, Isolation, Betriebsrat-Fähigkeit) — Marktzugang, den US-Lösungen strukturell nicht erreichen.'
: 'Sovereign, GDPR/AI Act compliant architecture (EU hosting, isolation, works council capability) — market access that US solutions structurally cannot achieve.'}
</p>
</GlassCard>
</div>
</FadeInView>
</div>
)
}