'use client' import { Language } from '@/lib/types' import { t } from '@/lib/i18n' import GradientText from '../ui/GradientText' import FadeInView from '../ui/FadeInView' import GlassCard from '../ui/GlassCard' import { Target, Users, Handshake, Megaphone, Building2, GraduationCap } from 'lucide-react' interface GTMSlideProps { lang: Language } export default function GTMSlide({ lang }: GTMSlideProps) { const i = t(lang) const de = lang === 'de' const phases = [ { phase: de ? 'Phase 1: Pilot (2026)' : 'Phase 1: Pilot (2026)', color: 'border-indigo-500/30 bg-indigo-500/5', textColor: 'text-indigo-400', items: [ de ? 'Direktvertrieb an 5-20 KMU in DACH' : 'Direct sales to 5-20 SMEs in DACH', de ? 'Fokus: Gesundheitswesen, Finanzdienstleister, Rechtsanwaelte' : 'Focus: Healthcare, Financial Services, Law Firms', de ? 'Persoenliches Onboarding, White-Glove-Service' : 'Personal onboarding, white-glove service', de ? 'Case Studies und Referenzkunden aufbauen' : 'Build case studies and reference customers', ], }, { phase: de ? 'Phase 2: Skalierung (2027)' : 'Phase 2: Scale (2027)', color: 'border-purple-500/30 bg-purple-500/5', textColor: 'text-purple-400', items: [ de ? 'Channel-Partnerschaften mit IT-Systemhaeusern' : 'Channel partnerships with IT system integrators', de ? 'IHK- und Handwerkskammer-Kooperationen' : 'Chamber of Commerce & Industry partnerships', de ? 'Content Marketing: Compliance-Webinare, Whitepaper' : 'Content marketing: Compliance webinars, whitepapers', de ? 'Zielkunden: 50-200 in regulierten Branchen' : 'Target: 50-200 customers in regulated industries', ], }, { phase: de ? 'Phase 3: Expansion (2028+)' : 'Phase 3: Expansion (2028+)', color: 'border-emerald-500/30 bg-emerald-500/5', textColor: 'text-emerald-400', items: [ de ? 'Cloud-Tier fuer groessere Unternehmen (50-500 MA)' : 'Cloud tier for larger companies (50-500 employees)', de ? 'EU-Expansion: Oesterreich, Schweiz, Benelux, Nordics' : 'EU expansion: Austria, Switzerland, Benelux, Nordics', de ? 'OEM/Whitelabel fuer Steuerberater und Wirtschaftspruefer' : 'OEM/whitelabel for tax advisors and auditors', de ? 'Self-Service-Onboarding und PLG-Motion' : 'Self-service onboarding and PLG motion', ], }, ] const channels = [ { icon: Target, label: de ? 'Direktvertrieb' : 'Direct Sales', pct: '40%', desc: de ? 'Outbound + Inbound, 2 AEs ab 2027' : 'Outbound + Inbound, 2 AEs from 2027' }, { icon: Handshake, label: de ? 'Channel-Partner' : 'Channel Partners', pct: '30%', desc: de ? 'IT-Haendler, Systemhaeuser, MSPs' : 'IT resellers, system integrators, MSPs' }, { icon: Megaphone, label: de ? 'Content & Events' : 'Content & Events', pct: '20%', desc: de ? 'Webinare, Messen (it-sa), SEO' : 'Webinars, trade shows (it-sa), SEO' }, { icon: Users, label: de ? 'Empfehlungen' : 'Referrals', pct: '10%', desc: de ? 'Bestandskunden-Empfehlungsprogramm' : 'Customer referral program' }, ] const idealCustomer = [ { icon: Building2, label: de ? '10-250 Mitarbeiter' : '10-250 Employees' }, { icon: GraduationCap, label: de ? 'Regulierte Branche (Gesundheit, Finanzen, Energie, KRITIS)' : 'Regulated Industry (Healthcare, Finance, Energy, Critical Infrastructure)' }, { icon: Target, label: de ? 'Kein interner Compliance-Officer oder DSB' : 'No Internal Compliance Officer or DPO' }, ] return (
{de ? 'Anhang' : 'Appendix'}
{i.annex.gtm.subtitle}
{de ? 'Ideales Kundenprofil (ICP)' : 'Ideal Customer Profile (ICP)'}
{phase.phase}
{de ? 'Vertriebskanalmix (Ziel 2028)' : 'Channel Mix (Target 2028)'}
{ch.pct}
{ch.label}
{ch.desc}