feat(pitch-deck): business model redesign + umlauts fix + tab animations
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Business Model slide completely rewritten: - Left: 3 pricing tiers (Starter/Professional/Enterprise) - Right: Unit Economics (ACV, Gross Margin, NRR, Payback) - Bottom-up sizing: 1,200 customers × 8,400 ACV = 10M ARR - Land & Expand arrow visualization Umlauts: 75+ ae/oe/ue → ä/ö/ü replacements across 10 slide files Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
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@@ -32,7 +32,7 @@ export default function GTMSlide({ lang }: GTMSlideProps) {
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color: 'border-purple-500/30 bg-purple-500/5',
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textColor: 'text-purple-400',
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items: [
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de ? 'Channel-Partnerschaften mit IT-Systemhaeusern' : 'Channel partnerships with IT system integrators',
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de ? 'Channel-Partnerschaften mit IT-Systemhäusern' : 'Channel partnerships with IT system integrators',
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de ? 'IHK- und Handwerkskammer-Kooperationen' : 'Chamber of Commerce & Industry partnerships',
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de ? 'Content Marketing: Compliance-Webinare, Whitepaper' : 'Content marketing: Compliance webinars, whitepapers',
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de ? 'Zielkunden: 50-200 in regulierten Branchen' : 'Target: 50-200 customers in regulated industries',
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@@ -43,9 +43,9 @@ export default function GTMSlide({ lang }: GTMSlideProps) {
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color: 'border-emerald-500/30 bg-emerald-500/5',
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textColor: 'text-emerald-400',
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items: [
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de ? 'Cloud-Tier fuer groessere Unternehmen (50-500 MA)' : 'Cloud tier for larger companies (50-500 employees)',
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de ? 'EU-Expansion: Oesterreich, Schweiz, Benelux, Nordics' : 'EU expansion: Austria, Switzerland, Benelux, Nordics',
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de ? 'OEM/Whitelabel fuer Steuerberater und Wirtschaftspruefer' : 'OEM/whitelabel for tax advisors and auditors',
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de ? 'Cloud-Tier für größere Unternehmen (50-500 MA)' : 'Cloud tier for larger companies (50-500 employees)',
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de ? 'EU-Expansion: Österreich, Schweiz, Benelux, Nordics' : 'EU expansion: Austria, Switzerland, Benelux, Nordics',
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de ? 'OEM/Whitelabel für Steuerberater und Wirtschaftsprüfer' : 'OEM/whitelabel for tax advisors and auditors',
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de ? 'Self-Service-Onboarding und PLG-Motion' : 'Self-service onboarding and PLG motion',
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],
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},
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@@ -53,7 +53,7 @@ export default function GTMSlide({ lang }: GTMSlideProps) {
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const channels = [
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{ icon: Target, label: de ? 'Direktvertrieb' : 'Direct Sales', pct: '40%', desc: de ? 'Outbound + Inbound, 2 AEs ab 2027' : 'Outbound + Inbound, 2 AEs from 2027' },
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{ icon: Handshake, label: de ? 'Channel-Partner' : 'Channel Partners', pct: '30%', desc: de ? 'IT-Haendler, Systemhaeuser, MSPs' : 'IT resellers, system integrators, MSPs' },
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{ icon: Handshake, label: de ? 'Channel-Partner' : 'Channel Partners', pct: '30%', desc: de ? 'IT-Händler, Systemhäuser, MSPs' : 'IT resellers, system integrators, MSPs' },
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{ icon: Megaphone, label: de ? 'Content & Events' : 'Content & Events', pct: '20%', desc: de ? 'Webinare, Messen (it-sa), SEO' : 'Webinars, trade shows (it-sa), SEO' },
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{ icon: Users, label: de ? 'Empfehlungen' : 'Referrals', pct: '10%', desc: de ? 'Bestandskunden-Empfehlungsprogramm' : 'Customer referral program' },
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]
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