feat(pitch-deck): business model redesign + umlauts fix + tab animations
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Business Model slide completely rewritten:
- Left: 3 pricing tiers (Starter/Professional/Enterprise)
- Right: Unit Economics (ACV, Gross Margin, NRR, Payback)
- Bottom-up sizing: 1,200 customers × 8,400 ACV = 10M ARR
- Land & Expand arrow visualization

Umlauts: 75+ ae/oe/ue → ä/ö/ü replacements across 10 slide files

Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
This commit is contained in:
Benjamin Admin
2026-04-15 22:42:06 +02:00
parent 2de4d03d81
commit f9b9cf0383
11 changed files with 200 additions and 142 deletions

View File

@@ -5,8 +5,7 @@ import { t } from '@/lib/i18n'
import GradientText from '../ui/GradientText'
import FadeInView from '../ui/FadeInView'
import GlassCard from '../ui/GlassCard'
import AnimatedCounter from '../ui/AnimatedCounter'
import { Repeat, TrendingUp, PiggyBank, ShieldCheck, Clock, Users } from 'lucide-react'
import { ArrowRight, TrendingUp, Target, Repeat, DollarSign, Users, BarChart3 } from 'lucide-react'
interface BusinessModelSlideProps {
lang: Language
@@ -17,89 +16,148 @@ export default function BusinessModelSlide({ lang }: BusinessModelSlideProps) {
const i = t(lang)
const de = lang === 'de'
const tiers = [
{
name: 'Starter',
target: de ? 'Startups & Kleinstunternehmen' : 'Startups & Micro',
employees: '< 10',
price: de ? '3.600' : '3,600',
period: de ? 'EUR/Jahr' : 'EUR/yr',
features: de
? ['Code Security (SAST/DAST)', 'Compliance-Dokumente', 'Consent Management', '1 Anwendung']
: ['Code Security (SAST/DAST)', 'Compliance documents', 'Consent management', '1 application'],
highlight: false,
},
{
name: 'Professional',
target: de ? 'KMU & Mittelstand' : 'SME & Mid-Market',
employees: '10 250',
price: de ? '15.000 40.000' : '15,000 40,000',
period: de ? 'EUR/Jahr' : 'EUR/yr',
features: de
? ['Alle Module inkl. CE-Bewertung', 'Audit Manager End-to-End', 'AI Act Compliance (UCCA)', 'Unbegrenzte Anwendungen']
: ['All modules incl. CE assessment', 'Audit Manager end-to-end', 'AI Act Compliance (UCCA)', 'Unlimited applications'],
highlight: true,
},
{
name: 'Enterprise',
target: de ? 'Konzerne & OEMs' : 'Enterprises & OEMs',
employees: '250+',
price: de ? 'ab 50.000' : 'from 50,000',
period: de ? 'EUR/Jahr' : 'EUR/yr',
features: de
? ['Dedizierte Instanz', 'Custom Integrationen (SAP, MES)', 'SLA & Priority Support', 'Tender Matching & RFQ-Prüfung']
: ['Dedicated instance', 'Custom integrations (SAP, MES)', 'SLA & priority support', 'Tender matching & RFQ verification'],
highlight: false,
},
]
const metrics = [
{ icon: DollarSign, color: 'text-indigo-400', label: 'ACV', value: de ? '15 50k EUR' : '15 50k EUR', sub: de ? 'Durchschnittlicher Vertragswert' : 'Average Contract Value' },
{ icon: TrendingUp, color: 'text-emerald-400', label: 'Gross Margin', value: '> 80%', sub: de ? 'Cloud-native, keine Hardware-Kosten' : 'Cloud-native, no hardware costs' },
{ icon: Repeat, color: 'text-purple-400', label: 'NRR Ziel', value: '> 120%', sub: de ? 'Upsell: mehr Module, mehr Nutzer' : 'Upsell: more modules, more users' },
{ icon: Target, color: 'text-amber-400', label: 'Payback', value: de ? '< 3 Monate' : '< 3 Months', sub: de ? 'Ersparnis übersteigt Kosten ab Q1' : 'Savings exceed costs from Q1' },
]
return (
<div>
<FadeInView className="text-center mb-10">
<div className="max-w-6xl mx-auto">
<FadeInView className="text-center mb-6">
<h2 className="text-4xl md:text-5xl font-bold mb-3">
<GradientText>{i.businessModel.title}</GradientText>
</h2>
<p className="text-lg text-white/50 max-w-2xl mx-auto">{i.businessModel.subtitle}</p>
<p className="text-lg text-white/50 max-w-2xl mx-auto">
{de ? 'Mitarbeiterbasiertes SaaS — Kunden sparen mehr als sie zahlen' : 'Employee-based SaaS — customers save more than they pay'}
</p>
</FadeInView>
{/* Key Metrics */}
<div className="grid md:grid-cols-3 gap-4 mb-8">
<GlassCard delay={0.2} className="text-center">
<Repeat className="w-6 h-6 text-indigo-400 mx-auto mb-2" />
<p className="text-sm text-white/50 mb-1">{i.businessModel.recurringRevenue}</p>
<p className="text-2xl font-bold text-white">100% SaaS</p>
<p className="text-xs text-white/30">{de ? 'Mitarbeiterbasiertes Pricing' : 'Employee-based pricing'}</p>
</GlassCard>
<GlassCard delay={0.3} className="text-center">
<TrendingUp className="w-6 h-6 text-green-400 mx-auto mb-2" />
<p className="text-sm text-white/50 mb-1">{i.businessModel.margin}</p>
<p className="text-2xl font-bold text-white">&gt;80%</p>
<p className="text-xs text-white/30">{de ? 'Cloud-native, keine HW-Kosten' : 'Cloud-native, no HW costs'}</p>
</GlassCard>
<GlassCard delay={0.4} className="text-center">
<PiggyBank className="w-6 h-6 text-amber-400 mx-auto mb-2" />
<p className="text-sm text-white/50 mb-1">{de ? 'Kundenersparnis' : 'Customer Savings'}</p>
<p className="text-2xl font-bold text-white">50.000+ EUR</p>
<p className="text-xs text-white/30">{de ? 'pro Kunde pro Jahr' : 'per customer per year'}</p>
</GlassCard>
</div>
{/* Savings Breakdown — the core argument */}
<FadeInView delay={0.5}>
<GlassCard hover={false} className="p-6">
<h3 className="text-lg font-semibold mb-5 text-white/70 text-center">
{de ? 'ROI-Rechnung: Kunde mit 250+ Mitarbeitern' : 'ROI Calculation: Customer with 250+ employees'}
</h3>
<div className="grid md:grid-cols-2 gap-8">
{/* Customer pays */}
<div>
<h4 className="text-xs font-bold text-indigo-400 uppercase tracking-wider mb-3">
{i.businessModel.customerPays}
</h4>
<div className="bg-indigo-500/10 border border-indigo-500/20 rounded-xl p-4">
<p className="text-3xl font-bold text-white text-center mb-1">
<AnimatedCounter target={40} suffix="-50k" duration={1500} /> EUR
</p>
<p className="text-xs text-white/40 text-center">{de ? 'pro Jahr, modular waehlbar' : 'per year, modular choice'}</p>
</div>
</div>
{/* Customer saves */}
<div>
<h4 className="text-xs font-bold text-emerald-400 uppercase tracking-wider mb-3">
{i.businessModel.customerSaves}
</h4>
<div className="space-y-2">
{[
{ label: i.businessModel.savingsPentest, amount: '30.000', icon: ShieldCheck },
{ label: i.businessModel.savingsCE, amount: '20.000', icon: Clock },
{ label: i.businessModel.savingsAudit, amount: '60.000+', icon: Users },
].map((item, idx) => (
<div key={idx} className="flex items-center justify-between bg-emerald-500/10 rounded-lg px-3 py-2">
<div className="flex items-center gap-2">
<item.icon className="w-3.5 h-3.5 text-emerald-400" />
<span className="text-xs text-white/70">{item.label}</span>
<div className="grid md:grid-cols-12 gap-4">
{/* Left: Pricing Tiers */}
<div className="md:col-span-7">
<div className="grid grid-cols-3 gap-3">
{tiers.map((tier, idx) => (
<FadeInView key={idx} delay={0.1 + idx * 0.1}>
<GlassCard hover={false} className={`p-4 h-full ${tier.highlight ? 'border-indigo-500/30 bg-indigo-500/5' : ''}`}>
{tier.highlight && (
<div className="text-[9px] font-bold text-indigo-400 uppercase tracking-wider mb-2">
{de ? 'Kernmarkt' : 'Core Market'}
</div>
<span className="text-xs font-bold text-emerald-300">{item.amount} EUR</span>
)}
<h3 className="text-base font-bold text-white mb-0.5">{tier.name}</h3>
<p className="text-[10px] text-white/40 mb-2">{tier.target}</p>
<p className="text-[10px] text-white/30 mb-3">{tier.employees} {de ? 'Mitarbeiter' : 'employees'}</p>
<div className="mb-3">
<span className="text-xl font-black text-white">{tier.price}</span>
<span className="text-[10px] text-white/40 ml-1">{tier.period}</span>
</div>
))}
<div className="flex items-center justify-between bg-emerald-500/20 border border-emerald-500/30 rounded-lg px-3 py-2">
<span className="text-xs font-bold text-white">{i.businessModel.savingsTotal}</span>
<span className="text-sm font-bold text-emerald-300">50.000 - 110.000+ EUR</span>
</div>
</div>
</div>
<ul className="space-y-1.5">
{tier.features.map((f, i) => (
<li key={i} className="flex items-start gap-1.5 text-[11px] text-white/50">
<span className="w-1 h-1 rounded-full bg-indigo-400 mt-1.5 shrink-0" />
{f}
</li>
))}
</ul>
</GlassCard>
</FadeInView>
))}
</div>
<p className="text-center text-xs text-white/30 mt-4">
{de
? '+ Strafvermeidung, Echtzeit-Kundenanfragen, kein Auditmanager noetig'
: '+ penalty avoidance, real-time customer inquiries, no audit manager needed'}
</p>
</GlassCard>
</FadeInView>
{/* Expansion arrow */}
<FadeInView delay={0.4} className="flex items-center justify-center gap-2 mt-3">
<span className="text-[10px] text-white/30">Starter</span>
<ArrowRight className="w-3 h-3 text-indigo-400/40" />
<span className="text-[10px] text-white/30">Professional</span>
<ArrowRight className="w-3 h-3 text-indigo-400/40" />
<span className="text-[10px] text-white/30">Enterprise</span>
<span className="text-[10px] text-white/20 ml-2">{de ? 'Land & Expand' : 'Land & Expand'}</span>
</FadeInView>
</div>
{/* Right: Unit Economics */}
<div className="md:col-span-5">
<FadeInView delay={0.3}>
<GlassCard hover={false} className="p-4 h-full">
<h3 className="text-xs font-bold text-white/40 uppercase tracking-wider mb-4">
Unit Economics
</h3>
<div className="space-y-4">
{metrics.map((m, idx) => {
const Icon = m.icon
return (
<div key={idx} className="flex items-start gap-3">
<div className={`w-8 h-8 rounded-lg bg-white/[0.05] border border-white/10 flex items-center justify-center shrink-0`}>
<Icon className={`w-4 h-4 ${m.color}`} />
</div>
<div className="flex-1">
<div className="flex items-baseline justify-between">
<span className="text-[10px] text-white/40 uppercase tracking-wider">{m.label}</span>
<span className={`text-lg font-black ${m.color}`}>{m.value}</span>
</div>
<p className="text-[10px] text-white/30">{m.sub}</p>
</div>
</div>
)
})}
</div>
{/* Bottom-up sizing */}
<div className="mt-4 pt-3 border-t border-white/5">
<div className="flex items-center gap-1.5 mb-1">
<BarChart3 className="w-3 h-3 text-white/30" />
<span className="text-[10px] text-white/30 uppercase tracking-wider">Bottom-Up</span>
</div>
<p className="text-xs text-white/50">
{de
? '1.200 Kunden × 8.400 EUR ACV = ~10 Mio. EUR ARR (2030)'
: '1,200 customers × EUR 8,400 ACV = ~EUR 10M ARR (2030)'}
</p>
</div>
</GlassCard>
</FadeInView>
</div>
</div>
</div>
)
}