feat(pitch-deck): pivot to Maschinen- und Anlagenbau target market

Refocus entire pitch deck narrative on machine/plant manufacturers with
in-house embedded software development. Key changes:

- i18n: All DE/EN texts updated (cover, problem, solution, market, etc.)
- MarketSlide: Dynamic unit formatting (Mrd/Mio/k) for SOM in millions
- SolutionSlide: Code-Security pillar with ScanLine icon
- HowItWorksSlide: GitBranch icon for code repo connection step
- CompetitionSlide: Security features reframed for firmware/embedded
- RegulatorySlide: Added CRA (Cyber Resilience Act) as 4th tab
- AI chat prompt: Updated Kernbotschaften for Maschinenbau USP
- DB migration: TAM 8.7B, SAM 850M, SOM 7.2M, customers 5-380 (2026-2030),
  4 new differentiator features, product capabilities for code-security

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>

update_pitch_deck_maschinenbau.sql

@@ -0,0 +1,86 @@
+-- Migration: Pivot Pitch Deck to Maschinen- und Anlagenbau
+-- Date: 2026-02-17
+
+BEGIN;
+
+-- 1. Company tagline/mission
+UPDATE pitch_company SET
+  tagline_de = 'Compliance & Code-Security fuer den Maschinenbau',
+  tagline_en = 'Compliance & Code Security for Machine Manufacturers',
+  mission_de = 'Wir machen Maschinenbauer compliant — nicht nur organisatorisch, sondern auch fuer ihre eigene Software. Unser BSI-zertifiziertes 1000B LLM scannt Code, bewertet Risiken und dokumentiert Compliance automatisch.',
+  mission_en = 'We make machine manufacturers compliant — not just organizationally, but also for their own software. Our BSI-certified 1000B LLM scans code, assesses risks and documents compliance automatically.'
+WHERE id = 1;
+
+-- 2. Market: TAM/SAM/SOM
+UPDATE pitch_market SET
+  label = 'Global Compliance & DevSecOps Software (Manufacturing)',
+  value_eur = 8700000000,
+  growth_rate_pct = 16.2,
+  source = 'Grand View Research + MarketsAndMarkets 2024'
+WHERE market_segment = 'TAM';
+
+UPDATE pitch_market SET
+  label = 'DACH Maschinenbau Compliance & Security',
+  value_eur = 850000000,
+  growth_rate_pct = 19.5,
+  source = 'VDMA / Statista / IDC 2024'
+WHERE market_segment = 'SAM';
+
+UPDATE pitch_market SET
+  label = 'DACH Maschinenbauer mit Eigenentwicklung (10% VDMA)',
+  value_eur = 7200000,
+  growth_rate_pct = 25.0,
+  source = 'VDMA (5.000 DACH) x 10% x 14.400 EUR/Jahr'
+WHERE market_segment = 'SOM';
+
+-- 3. Features: Add differentiator rows
+INSERT INTO pitch_features (feature_name_de, feature_name_en, category, breakpilot, proliance, dataguard, heydata, is_differentiator, sort_order) VALUES
+('Firmware/Code-Scanning', 'Firmware/Code Scanning', 'security', true, false, false, false, true, 15),
+('Software-Risikoanalyse (CRA)', 'Software Risk Assessment (CRA)', 'security', true, false, false, false, true, 16),
+('DevSecOps Pipeline Integration', 'DevSecOps Pipeline Integration', 'security', true, false, false, false, true, 17),
+('Cyber Resilience Act Compliance', 'Cyber Resilience Act Compliance', 'compliance', true, false, false, false, true, 18)
+ON CONFLICT DO NOTHING;
+
+-- 4. Competitors: Update weaknesses
+UPDATE pitch_competitors SET
+  weaknesses = '["Nur Cloud", "Keine eigene KI", "Kein Code-Scanning", "Keine Firmware-Analyse", "Kein Self-Hosting"]'
+WHERE name = 'Proliance 360';
+
+UPDATE pitch_competitors SET
+  weaknesses = '["Teuer", "Cloud-only", "Keine Code-Security", "Keine Firmware-Compliance", "Lock-in Effekt"]'
+WHERE name = 'DataGuard';
+
+UPDATE pitch_competitors SET
+  weaknesses = '["Begrenzte Features", "Keine KI", "Kein Code-Scanning", "Nur Cloud", "Kein Enterprise"]'
+WHERE name = 'heyData';
+
+-- 5. Products: Update capabilities for Maschinenbau
+UPDATE pitch_products SET
+  llm_capability_de = 'Lokale Code-Analyse, Compliance-Dokumente, Basis-Schwachstellenscan. Vorarbeit fuer das Cloud-LLM.',
+  llm_capability_en = 'Local code analysis, compliance documents, basic vulnerability scan. Preprocessing for cloud LLM.',
+  features_de = '["DSGVO-Compliance", "AI Act Dokumentation", "Basis-Code-Scanning", "E-Mail-Support"]',
+  features_en = '["GDPR Compliance", "AI Act Documentation", "Basic Code Scanning", "Email Support"]'
+WHERE name = 'ComplAI Mini';
+
+UPDATE pitch_products SET
+  llm_capability_de = 'Erweiterte Code-Analyse, Firmware-Scanning, Multi-Repository-Verarbeitung. Lokale Vorarbeit + Cloud-LLM fuer Fixes.',
+  llm_capability_en = 'Advanced code analysis, firmware scanning, multi-repository processing. Local preprocessing + cloud LLM for fixes.',
+  features_de = '["Alles aus Mini", "Firmware-Scanning", "DevSecOps Integration", "Priority Support", "CRA-Dokumentation"]',
+  features_en = '["Everything in Mini", "Firmware Scanning", "DevSecOps Integration", "Priority Support", "CRA Documentation"]'
+WHERE name = 'ComplAI Studio';
+
+UPDATE pitch_products SET
+  llm_capability_de = 'BSI-zertifiziertes 1000B Cloud-LLM: scannt, behebt und dokumentiert Schwachstellen in Firmware und Software automatisch. Fuer alle Mitarbeiter nutzbar.',
+  llm_capability_en = 'BSI-certified 1000B cloud LLM: scans, fixes and documents vulnerabilities in firmware and software automatically. Available for all employees.',
+  features_de = '["Alles aus Studio", "Vollautonome Code-Security", "Risikoanalysen fuer Eigenentwicklungen", "24/7 Verfuegbarkeit", "SLA 99.9%", "Dedicated Account Manager"]',
+  features_en = '["Everything in Studio", "Fully Autonomous Code Security", "Risk Assessments for In-House Development", "24/7 Availability", "SLA 99.9%", "Dedicated Account Manager"]'
+WHERE name = 'ComplAI Cloud';
+
+-- 6. Financials: Adjust customer projections (max ~380 by 2030)
+UPDATE pitch_financials SET customers_count = 5, revenue_eur = 72000, mrr_eur = 6000, arr_eur = 72000 WHERE year = 2026;
+UPDATE pitch_financials SET customers_count = 30, revenue_eur = 430000, mrr_eur = 36000, arr_eur = 432000 WHERE year = 2027;
+UPDATE pitch_financials SET customers_count = 100, revenue_eur = 1400000, mrr_eur = 120000, arr_eur = 1440000 WHERE year = 2028;
+UPDATE pitch_financials SET customers_count = 220, revenue_eur = 3200000, mrr_eur = 264000, arr_eur = 3168000 WHERE year = 2029;
+UPDATE pitch_financials SET customers_count = 380, revenue_eur = 5500000, mrr_eur = 456000, arr_eur = 5472000 WHERE year = 2030;
+
+COMMIT;