{ "site": "bmw.de", "crawled_at": "2026-06-07", "crawler": "BreakPilot-Compliance Audit-Run + Web-Recherche", "notes": [ "BMW Group DE-Site — Konzern-Stack: BMW, MINI, BMW M, BMW i, Connected Drive, Financial Services, Performance.", "Verantwortlicher: Bayerische Motoren Werke Aktiengesellschaft (München).", "CMP: OneTrust (häufigster Stack im Konzern-Auto-Segment).", "DSE listet typischerweise mehrere hundert Cookies (alle Marken/Regionen aggregiert).", "Connected-Drive-AI-Assistant — schauen ob AI-Act Art. 50 Hinweis im Chat-UI." ], "expected_url_layout": { "impressum": "/de/footer/footer-section/imprint.html", "dse": "/de/footer/datenschutz-cookies/datenschutz-bmw-website.html", "cookie": "/de/footer/datenschutz-cookies/cookie-richtlinie-de.html", "agb_or_nutzungsbedingungen": "/de/footer/footer-section/terms-of-use.html", "widerrufsbelehrung": "unbekannt — bei Online-Shop-Komponenten (M Performance Parts Onlineshop) erforderlich" }, "expected_vendors_in_dse": [ {"name": "OneTrust", "country": "US", "category": "CMP"}, {"name": "Google Analytics", "country": "US", "category": "Analytics"}, {"name": "Google Tag Manager", "country": "US", "category": "Tag-Mgmt"}, {"name": "Google Ads / DoubleClick", "country": "US", "category": "Marketing"}, {"name": "Meta Pixel", "country": "US", "category": "Marketing"}, {"name": "Adobe Analytics", "country": "US", "category": "Analytics"}, {"name": "Adobe Target", "country": "US", "category": "Personalisierung"}, {"name": "Salesforce Marketing Cloud", "country": "US", "category": "CRM/Marketing"}, {"name": "Sitecore", "country": "US", "category": "CMS"}, {"name": "Cloudflare", "country": "US", "category": "CDN/Bot"}, {"name": "Microsoft Clarity", "country": "US", "category": "Session-Replay"}, {"name": "LinkedIn Insight Tag", "country": "US/IE", "category": "Marketing"}, {"name": "YouTube", "country": "US", "category": "Embed/Marketing"}, {"name": "BMW Connected Drive AI", "country": "DE", "category": "AI-Assistant (vermutet)"} ], "expected_cookie_count_ranges": { "im_browser_nach_accept": "80–250 (BMW.de allein, ohne Sub-Domains)", "deklariert_in_dse": "300–800 (Konzern-DSE deckt mehrere Marken)", "match_quote_OK_in_browser": ">85% — Standard-Cookies (_ga, __cf_bm, OptanonConsent) müssen matchen", "third_country_cookies": "60–90% (US-Vendoren dominieren)" }, "expected_findings": [ { "id": "AI-ACT-TRANSPARENCY-001", "severity": "HIGH", "title": "AI-Act Art. 50 Pre-Interaction-Disclosure für Connected-Drive-AI nicht prüfbar ohne Live-Test", "evidence": "BMW Connected Drive nutzt AI-Assistenten. DSE nennt KI-Einsatz, aber Pre-Chat-Disclosure am Widget muss live verifiziert werden.", "expected_pass": "UNKNOWN-LIKELY-PARTIAL" }, { "id": "TH-RETENTION-001", "severity": "MEDIUM", "title": "Aufbewahrungsdauer pro Cookie unvollständig — Konzern-DSE listet viele ohne Speicherdauer", "evidence": "Bei einer Cookie-Liste von 300+ Cookies fehlt erfahrungsgemäß bei 40-60% die explizite Speicherdauer (Art. 13 Abs. 2 lit. a DSGVO).", "expected_pass": "PARTIAL" }, { "id": "TRANSFER-001", "severity": "MEDIUM", "title": "US-Transfer-Mechanismus pro Vendor inkonsistent benannt", "evidence": "Google/Meta meist auf DPF, Salesforce auf SCCs, Cloudflare implizit. Detailgrad pro Vendor uneinheitlich (typisches Großkonzern-Pattern).", "expected_pass": "PARTIAL" }, { "id": "IMPRESSUM-001", "severity": "LOW", "title": "Konzern-Impressum vermutlich vollständig — single legal entity (BMW AG)", "evidence": "BMW AG ist Hauptverantwortlicher. Konzern-Konstellation: HRB München, USt-IdNr, Vorstand (mehrere Personen) — Multi-Entity-Bug-Trigger nicht erwartet.", "expected_pass": "PASS" }, { "id": "URL-STRUCTURE-001", "severity": "LOW", "title": "Vermutlich Standard-Slug-Drift (Standard-Slugs wie /impressum 404)", "evidence": "BMW nutzt Subpaths unter /footer/. /impressum direkt → wahrscheinlich 404 oder Redirect.", "expected_pass": false }, { "id": "COOKIE-INVENTORY-MATCH-001", "severity": "HIGH", "title": "Match-Quote zwischen DSE-Cookies und Browser-Cookies muss >85% sein", "evidence": "Engine muss Standard-Cookies wie _ga (declared) ↔ _ga_K8YL3M9T (browser), __cf_bm ↔ __cf_bm_ per Prefix-Match folden. <85% = Fuzzy-Match-Bug.", "expected_pass": "BENCHMARK" }, { "id": "COOKIE-CONSENT-UX-001", "severity": "MEDIUM", "title": "Mobile-Reachability für Consent-Reopen via OneTrust", "evidence": "OneTrust-Footer-Link 'Cookie-Einstellungen' muss Tap-Target ≥ 44×44 px haben (Apple HIG / WCAG 2.5.5).", "expected_pass": "UNKNOWN" } ], "expected_b17_walk_behaviour": { "footer_links_min": 6, "accordion_expansion_on_dse": "wahrscheinlich >5 (BMW DSE hat Akkordeons für Cookie-Tabellen)", "banner_tour_clicks": "10-30 (OneTrust hat viele Tab/Category-Toggles)" }, "summary_for_breakpilot_audit_comparison": { "high_severity_findings_count": 2, "medium_severity_findings_count": 3, "low_severity_findings_count": 2, "must_detect_to_pass_benchmark": [ "AI-ACT-TRANSPARENCY-001", "URL-STRUCTURE-001", "COOKIE-INVENTORY-MATCH-001" ] } }